The Slow Marketing Club Ethos

Marketing is a tool we use to help our business grow and thrive. We shouldn’t feel forced or obligated to show up if our energy and capacity are needed elsewhere.

The Slow Marketing Club manifesto

Your marketing shouldn’t feel like it takes you away from the actual work you want to do

1

When our marketing starts to feel like it’s taking us away from the work we actually want to be doing, it’s no longer supporting our business to thrive. Marketing should feel like a support to help us get our business out into the world; it shouldn’t dictate the success or value of our work.

Quality and depth matter more than quantity and consistency

2

The quality and depth of your marketing means more to your audience than showing up every other minute on their social media feeds or in their inbox. Offering marketing that creates a real human connection is worth more than adding to the never-ending noise we are all bombarded with when we step foot online.

You don’t have to be available on marketing platforms that ask more of you than you are willing or able to give

3

We have full autonomy over the type of marketing we give our energy to and which platforms get our time. If there is a platform or marketing tool that constantly feels like an energetic drain, then we are allowed to step away from it. When a marketing channel feels good to use, it becomes way more valuable to our business, compared to those that make us feel we have to perform or give more than we want to give.

Your marketing shouldn’t be a fast track to burnout

4

Our marketing should never feel like it’s exceeding our capacity. We should never be made to feel like we need to be doing more, being something we are not or leaving us feeling exhausted and burnt out. Our marketing should be a space where we feel free to experiment, express ourselves and get creative with how we talk about and share our business with those that we value most.

You’re allowed to be flexible and experiment with what works and what doesn’t for you and your business

5

Your marketing has the ability to be both strategic and creative. You have complete control over the type of marketing content you put out into the world. You get to choose when you do it, how you do it, and enjoy the flexibility to experiment with what works for you and your unique business and personal needs.

You’re allowed to not be ‘likeable’ or dilute yourself just to be palatable to a mass audience

6

You’re allowed to not worry about being appealing to a mass, online audience. The right people for your work will respond to authenticity and intention, more than performance or disingenuous sales tactics. Being completely yourself is the most powerful and unique marketing tool you have at your disposal.

Meet Cat

A woman with red hair, wearing glasses, a mustard yellow knit beanie, and a black winter coat with fur trim, taking a selfie outdoors on a grassy area with fallen leaves, in front of a large building.

Hey there, my name is Cat, and I’m the owner of The Slow Marketing Club.

I’m helping small soul-led business owners to create marketing strategies that don’t just help their businesses thrive, but also support them in their role as entrepreneurs and to take better care of their well-being.

I’ve worked in marketing for over a decade now, working with large corporations and small one-man bands, as well as running side businesses of my own.

I know first-hand how difficult it can be to try to juggle marketing and doing the work you want to be doing. I also know how easily trying to keep up with unsustainable marketing habits can lead us to burnout and put our health and happiness on the line.

After being diagnosed with a chronic health condition, I realised I needed a much slower, more intentional pace in all areas of my life, especially work. I’d always had an entrepreneurial spirit, and so I decided I’d use my marketing expertise to help others looking for a more gentle and human way to do marketing.

To start on your own slow marketing journey and build a marketing strategy that better meets your business and well-being needs, sign up for the bi-weekly newsletter below.